Week 10: Present Public Narrative & Thinking Like a Marketer
Class Held ONLINE.
Key questions:
What is Empowerment Marketing?
What are its implications for KT, approaches to advocating for population health policies, and public health communication or social marketing?
Video
Readings
Sachs, Jonah. 2012. Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future. Boston, MA: Harvard Business Review Press, chapters 5-6.
In class activity:
Sharing Stories of Us and Now for class feedback.
Review chapters 5 & 6 of Winning the Story Wars.
Assignment 2 due November 9 by 9am. Send as a word document by email to paul.kershaw@ubc.ca with subject “SPPH 581N 2022 Assignment 2.”