Week 11: Winning the Story Wars
Class Held In Person
Key questions:
Why might it be helpful to liken a KT ask to a "call to adventure"?
What is the difference between the mentor/femtor/themtor and the hero (in waiting)?
What role does the person/organization doing KT serve?
Readings
Sachs, Jonah. 2012. Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future. Boston, MA: Harvard Business Review Press, chapters 5-7 (especially 5-6).
Hannah Jim (MPH Student 2021): Appendix I from Field Guide -- Examples of Brand Archetypes that are not white, straight men.
Plus keep in mind:
Ganz, Marshall. 2011. "Public Narrative, Collective Action and Power." In Accountability through Public Opinion: From Inertia to Public Action, edited by Sina Odugbemi and Takeu Lee, Washington, D.C.: The World Bank, pp. 273-290. Available at: https://openknowledge.worldbank.org/bitstream/handle/10986/2296/616390PUB0Acco1351B0Extop0ID0185050.pdf?sequence=1 Links to an external site.
Haidt, Jonathan. 2012. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Pantheon Books, “Part 2: There’s More to Morality than Harm and Fairness,” chapters 5-8.
SAMPLE LETTERS WHEN GEN SQUEEZE DID THIS EXERCISE YEARS AGO. Download SAMPLE LETTERS WHEN GEN SQUEEZE DID THIS EXERCISE YEARS AGO. Note: there were no page limits when PK did this exercise initially for Gen Squeeze. Your letters don't need to be as long.
In class activity:
Feedback about Assignment 2.
As small groups, begin conducting Sachs’ (chapter 6) Basic Training. Design your core story elements. Apply this training to the KT Activity designed in Assignment 1. This class activity will feed into Assignment 3 due November 24 by 8am.