Assignment 3

  • Due Nov 30, 2022 by 9a.m.
  • Points 15

Objective:  Practice what we can learn about KT by “thinking like a marketer.”

Assignment:  Perform ‘Basic Training’ for the development of core story elements for your KT initiative, guided by the scholarship of Jonah Sachs. (15% of final grade due November 30, 2022 by 9am). 

The guidance for the 'Basic Training' is provided in the appendix to chapter 6 of the Sachs book.

Small groups will complete the assignment.  It will  have 3 components.

  1. Write a letter from your hero about her broken world (in order to help you better understand your “US”/constituency, along with the “nightmare” if they stay on sidelines)
  2. Write a letter from your Hero Remembering the Journey (in order to help you better understand the “dream”, and what it takes to get there).
  3. Take all of the insights you learned from 1 & 2 above in order to write a dialogue that captures the encounter between the brand hero and the mentor (in order to help you anticipate what is your constituency looking for in order to be convinced to get off the sidelines? This is critical for your story of “now”).

Students will have the opportunity to present material from their basic training to receive class feedback in advance of final submission.

Please submit the assignment as a Word Document by email to paul.kershaw@ubc.ca using the subject heading "SPPH 581N 2022 Assignment 3".

Students will be evaluated according to the comprehensiveness with which they engage with all elements described in the Basic Training, including their ability to describe:

  • the “hero” in their KT initiative
  • what the hero perceives to be “broken” about their world that will motivate them to engage with the KT initiative
  • how the world will change for the better for your “hero” and her community after she engages in the KT initiative.
  • the character with which your KT initiative will “mentor” your “hero” to engage in the KT activities
  • integration of themes related to the call to adventure, brand gifts and moral of the story.
  • See also the general rubric described in the Approach to Evaluation

 

This assignment invites students to practice performing the following core MPH competencies recommended by CEPH:

4. Interpret results of data analysis for public health research, policy or practice.

8. Apply awareness of cultural values and practise to the design or implementation of public health policies or programs.

9. Design a population-based policy, program, project or intervention.

12. Discuss multiple dimensions of the policy-making process, including the roles of ethics and evidence.

13. Propose strategies to identify stakeholders and build coalitions and partnership for influencing public health outcomes.

14. Advocate for political, social or economic policies and programs that will improve health in diverse populations.

16. Apply principles of leadership…, which include creating a vision, empowering others, fostering collaboration and guiding decision making.

18. Select communication strategies for different audiences and sectors.

19. Communicate audience-appropriate public health content, both in writing and through oral presentation.

20. Describe the importance of cultural competence in communicating public health content.

22. Apply systems thinking tools to a public health issue.

1669827600 11/30/2022 09:00am