Class Held ONLINE.

No formal instruction on this day. Small groups can book time with professor Kershaw during our seminar time slot to seek input, etc. about preparing Assignment 3.

Key question:

What is the role of narrative and marketing approaches to advocating for public health and public health communications or social marketing?

Readings

Sachs, Jonah. 2012. Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future. Boston, MA: Harvard Business Review Press, chapters 5-7 (especially 5-6).

In class activity:

Students meet asynchronously to prepare Assignment 3.

Assignment 3 due November 30 by 9am. Submit to paul.kershaw@ubc.ca using subject “581N 2022 Assignment 3.”