Week 13: Present Basic Training & Marketing, Distribution and "Customer" Support
Class Held ONLINE.
Key question:
What is the role of narrative, marketing, distribution and "customer" support in KT, approaches to advocating for public health and public health communications or social marketing?
Readings
Kreuter, Matthew W, and Jay M Bernhardt. 2009. "Reframing the Dissemination Challenge: A Marketing and Distribution Perspective." American Journal of Public Health 99 (12):2123-2127.
Sachs, Jonah. 2012. Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future. Boston, MA: Harvard Business Review Press, chapters 5-7 (especially 5-6).
In class activity:
Students present Basic Training for Assignment 3.
Reflect on Kreuter & Bernhardt and Sachs' chapter 7.
Assignment 3 due November 30 by 9am. Submit to paul.kershaw@ubc.ca using subject “581N 2022 Assignment 3.”