Week 7: Moral Taste Buds
Groups present draft Strategies and Tactics for their Selected KT case study
Key question:
What are the moral taste buds? What are their implications for KT, approaches to advocating for population health policies, and public health communication?
Course material this week contributes to the following Association of Schools and Programs of Public Health (ASPPH) recommended core competencies:
ASPPH Competency Bullet 3: Systems thinking regarding the dynamic interactions among sectors, organizations, and actors with which public health professionals interact to achieve health improvements, drawing (from ASPPH Competency Bullet 1) on the history and philosophy of public health as well as its core values, concepts, functions and leadership roles.
ASPPH Competency Bullet 9: Approaches to advocating for public health policies; familiarity with ethical and economic dimensions of health care and public health policy.
ASPPH Competency Bullet 6: Identification and pursuit of opportunities for promoting health and preventing disease across the life span and for enhancing public health preparedness.
ASPPH Competency Bullet 10. Public health-specific communication and social marketing, and the use of mass media and electronic technology.
ASPPH Competency Bullet 11. The cultural context of public health issues and respectful engagement with people of different cultures and socioeconomic strata.
CLASS SLIDES Download CLASS SLIDES
Readings
Haidt, Jonathan. 2012. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Pantheon Books, “Part 2: There’s More to Morality than Harm and Fairness,” pp. 93-186 (chapters 5-8).
Robert Wood Johnson Foundation. 2010. “A New Way to Talk about the Social Determinants of Health. Princeton, NJ: Robert Wood Johnson Foundation.” Available at: http://www.rwjf.org/content/dam/farm/reports/reports/2010/rwjf63023 Links to an external site. Accessed August 22, 2018
In class activity:
Share Strategies and Tactics for selected KT case study.
Student led discussion of each assigned chapter in the book by Haidt.
Reflecting on case study: Gen Squeeze stimulating moral taste buds.
Robert Wood Johnson Foundation stimulating the moral taste buds.
Assignment 1 due October 16, by 4pm. Submit by email to paul.kershaw@ubc.ca as a word document with subject heading “SPPH 581N 2018 Assignment 1”