Week 8: Thinking like a Movement -- Stories
Movements don't just think about power. They also think about stories.
Key questions:
What is the role of narrative in disseminating evidence as part of public health communication, and advocacy or social marketing for population health policies?
What is the role of evidence in selecting narratives?
Course material this week contributes to the following Association of Schools and Programs of Public Health (ASPPH) recommended core competencies:
ASPPH Competency Bullet 9: Approaches to advocating for public health policies; familiarity with ethical and economic dimensions of health care and public health policy.
ASPPH Competency Bullet 10. Public health-specific communication and social marketing, and the use of mass media and electronic technology.
ASPPH Competency Bullet 11. The cultural context of public health issues and respectful engagement with people of different cultures and socioeconomic strata.
Readings
Greenhalgh, Trisha, and Jill Russell. 2006. "Reframing Evidence Synthesis As Rhetorical Action in the Policy Making Drama." Healthcare Policy 1 (2):34-42.
Ganz, Marshall. 2011. "Public Narrative, Collective Action and Power." In Accountability through Public Opinion: From Inertia to Public Action, edited by Sina Odugbemi and Takeu Lee, Washington, D.C.: The World Bank, pp. 273-290. Available at: https://openknowledge.worldbank.org/bitstream/handle/10986/2296/616390PUB0Acco1351B0Extop0ID0185050.pdf?sequence=1 Links to an external site. Acessed August 22, 2018.
Ganz, Marshall, et al. "People Organizing: Power & Change. Participant Guide." Dogwood Initiative, Stonehouse Institute, Desmog Canada, Leading Change Network. Pages 60-92.
Kershaw, Paul. 2017. “Courageous Decisions Require Critical Mass.” REDTalk. Available at: https://vimeo.com/229000600 Links to an external site. Accessed August 22, 2018.
CLASS SLIDES Download CLASS SLIDES
In class activity:
Feedback about Assignment 1
Short student summaries of Greenhalgh and Russel 2006 and Ganz 2011.
As groups, begin working on your Story of Us & Story of Now. Apply this training to your case study. This class activity will feed into Assignment 2 due November 6.