Week 9: Thinking like a Marketer
Key questions:
What is Empowerment Marketing?
What are its implications for KT, approaches to advocating for population health policies, and public health communication or social marketing?
Course material this week contributes to the following Association of Schools and Programs of Public Health (ASPPH) recommended core competencies:
ASPPH Competency Bullet 3: Systems thinking regarding the dynamic interactions among sectors, organizations, and actors with which public health professionals interact to achieve health improvements, drawing (from ASPPH Competency Bullet 1) on the history and philosophy of public health as well as its core values, concepts, functions and leadership roles.
ASPPH Competency Bullet 9: Approaches to advocating for public health policies; familiarity with ethical and economic dimensions of health care and public health policy.
ASPPH Competency Bullet 6: Identification and pursuit of opportunities for promoting health and preventing disease across the life span and for enhancing public health preparedness.
ASPPH Competency Bullet 10. Public health-specific communication and social marketing, and the use of mass media and electronic technology.
ASPPH Competency Bullet 11. The cultural context of public health issues and respectful engagement with people of different cultures and socioeconomic strata.
Readings
Sachs, Jonah. 2012. Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future. Boston, MA: Harvard Business Review Press, chapters 5-6.
CLASS SLIDES Download CLASS SLIDES
In class activity:
Sharing Stories of Us and Now for class feedback
Review chapters 5 & 6 of Winning the Story Wars.
Assignment 2 due October 31 by 4pm. Send as a word document by email to paul.kershaw@ubc.ca with subject “SPPH 581N 2018 Assignment 2”