Week 10: Winning the Story Wars
Key questions:
Why might it be helpful to liken a KT ask to a "call to adventure"?
What is the difference between the mentor/femtor and the hero (in waiting)?
What role does the person/organization doing KT serve?
Course material this week contributes to the following Association of Schools and Programs of Public Health (ASPPH) recommended core competencies:
ASPPH Competency Bullet 3: Systems thinking regarding the dynamic interactions among sectors, organizations, and actors with which public health professionals interact to achieve health improvements, drawing (from ASPPH Competency Bullet 1) on the history and philosophy of public health as well as its core values, concepts, functions and leadership roles.
ASPPH Competency Bullet 9: Approaches to advocating for public health policies; familiarity with ethical and economic dimensions of health care and public health policy.
ASPPH Competency Bullet 6: Identification and pursuit of opportunities for promoting health and preventing disease across the life span and for enhancing public health preparedness.
ASPPH Competency Bullet 10. Public health-specific communication and social marketing, and the use of mass media and electronic technology.
ASPPH Competency Bullet 11. The cultural context of public health issues and respectful engagement with people of different cultures and socioeconomic strata.
Readings
Sachs, Jonah. 2012. Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future. Boston, MA: Harvard Business Review Press, chapters 6-7.
Plus keep in mind:
Ganz, Marshall. 2011. "Public Narrative, Collective Action and Power." In Accountability through Public Opinion: From Inertia to Public Action, edited by Sina Odugbemi and Takeu Lee, Washington, D.C.: The World Bank, pp. 273-290. Available at: https://openknowledge.worldbank.org/bitstream/handle/10986/2296/616390PUB0Acco1351B0Extop0ID0185050.pdf?sequence=1 Links to an external site.
Haidt, Jonathan. 2012. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Pantheon Books, “Part 2: There’s More to Morality than Harm and Fairness,” chapters 5-8.
In class activity:
Feedback about Assignment 2.
As small groups, begin conducting Sachs’ (chapter 6) Basic Training. Design your core story elements. Apply this training to the KT Activity designed in Assignment 1. This class activity will feed into Assignment 3 due November 20.