Background Readings

Zimmerman, A., & Maennling, C. (2007). Multi-stakeholder management: Tools for stakeholder analysis: 10 building blocks for designing participatory systems of cooperation (pp. 1-62). Eschborn, Germany: Deutsche Gesellschaft fur Technische Zusammenarbeit (GTZ) GmbH. Retrieved from http://www.fsnnetwork.org/sites/default/files/en-svmp-instrumente-akteuersanalyse.pdf Links to an external site.

Mayers, J. (2005). Stakeholder power analysis (pp. 1-24). International Institute for Environment and Development. Retrieved from http://www.policy-powertools.org/Tools/Understanding/docs/stakeholder_power_tool_english.pdf Links to an external site.

Janse, G. (2007). Communication in forest policy decision-making in Europe: a study on communication processes between policy, science and the public (Doctoral dissertation). Faculty of Forest Sciences, University of Joensuu. Retrieved from http://www.metla.fi/dissertationes/df48.pdf Links to an external site.

Video Lecture

Please view the follow video lecture for Module II Topic 2.

2.2 Planning Public Relations Activities

Self-directed Test

Instructions

The Online Self-test 2.2 is designed to check your understanding of important learning concepts for this topic. The quiz may come in mix of multiple choice and true-or-false. There is no time limit for you to take the quiz, however you have only one attempt to take it. The self-test will only be open at 12:00am on Tuesday of the week given that you watched the lecture video the day before. It closes at 11:59 PM on the same day so you must answer it on time. While you are taking the quiz, we advise that you not refer to any course materials. After you submit your answers, you may self-reflect on the incorrect responses, and review relevant contents as necessary.

Online Discussion

Forum Activity 2.2: Gathering Information Needs

Follow the instructions at Online Discussions page to participate in Forum Activity 2.2: Gathering Information Needs.

Discussion Question

Choose a particular method under one category (i.e., face-to-face methods, mass media methods, or group contacts) which you think can help you gather sufficient information needs from the general public considering the pandemic. Explain your reason for choosing the activity and detail how you will plan your data gathering using less than 500 words.

Assignments

Assignment 2.2: Role of Experts in Gathering Public Interest

Start working on Assignment 2.2: Role of Experts in Gathering Public Interest. The assignment will be opened on Tuesday right after you view the video lecture on Monday of this week. It is due on Day 7 of next week by 11:59 PM. For detailed procedures, requirements and grading criteria to complete the assignment, follow the instructions at Assignment 2.2: Role of Experts in Gathering Public Interest.