Use emojis to complement your content strategy

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Emoticons or emojis: those funny faces that are often clearer than the words themselves and that help tell a story with just one emoji.

Hello to all the friends of Growthoid, today we come to talk about a very fun topic that coexists in the day-to-day life of our digital devices, and it is that in these media we always try to convey our feelings or activities to share them with all our friends or contacts, and what better way to do it than through emoticons or emojis: those funny faces that are often clearer than the words themselves and that help tell a story with just one emoji.

Emojis appeared in the digital world with the implementation of new formats proposed by Facebook and WhatsApp and the latter took over the issue, allowing the creation of many more: not only faces as we like to know them but now there are infinite possibilities. You can practically recount whatever you did, do, or will do without needing to write a lot or use long voice notes.

We all use them, but do we really know how to implement them in a content strategy?

How to use emojis in marketing and why use them?

Let's start by saying that it is more fun to read short content with emojis that support the story or better yet, that help build it. It has been shown that using them in a tweet can increase its interaction by 25% compared to those without any, and Facebook has seen a 57% increase in the increase in likes, in addition to improving other aspects of the interaction, such as "shares" and "comments”. Here is the first reason to do it.

This is already known by brands, so it is not surprising to see many advertising campaigns that rely on this type of strategies to impact their audiences and increase their numbers on different digital platforms, but like any new digital development, it is necessary to have a knowledge that helps you use them in the right way.

Tips to use emojis correctly

One of the most common mistakes made by brand community managers is that in order to create more dynamic and entertaining content that helps to increase the number of content, they fall into the serious mistake of using the wrong emojis, thinking that for the fun nature they have, they will forget the message they want to convey and they forget that emojis have more potential than they think and that although they can complement a content correctly, they can also contradict it or lose the clarity of the message.

This call is for community managers: remember that it is not you who speak, it is the brands, so do not damage the reputation by using emojis that have nothing to do with the context, nor do you damage your reputation, since you may lose your job.

A fear that plagues modern marketers is their misuse, so we invite you to stay up-to-date with their use and their meanings. For that, we recommend " emojipedia ", if that's how you read "emojipedia" because even the encyclopedia had to create those "faces", which are not only limited to expressing feelings but also daily actions; sports, social, cultural, material and even gastronomic.

This emojipedia will allow you to select the category you want; transport, food, countries, nature, etc and thus you will be able to discover its real meaning so that you use it appropriately in your next publications and not only get more interactions but really hook the reader and that he wants to follow your account, for the use you give it and for the correct content you transmit, giving a personality to purely textual content, helping you with the famous emojis, which allow you to identify what you want to convey, creating an interactive experience giving it a happy and informal tone, as long as the content is clear and the emoji appropriate.

Do not forget to follow us so that you continue to receive all the information you need, remember to use these tips that we give you since now that you know how to use emojis, you will be able to get more out of these funny emoticons by using them in all media; your stories, tweets and posts.

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