The numbers behind live streaming are impressive, and if you’re not already, you should be incorporating this medium into your marketing strategy.

Here’s how to leverage live streaming to create crazy levels of engagement with your audience.

What Is Live Streaming?

Live streaming is a powerful way to connect with your target audience and personalize your message in a unique way. It’s a simple process that can have big results.

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company.

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

That’s a huge amount of growth, and it’s something that’s forcing marketers to sit up and take notice, with 28% starting to invest more in live streaming.

Why Your Company Should Be Using Live Streams

Live streaming is a great way to connect with your audience in a genuine, personalized way. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

Regarding the reasons why your company should use live streaming, here you just have to choose a movie:

- Antlers - Spirito insaziabile Film in Streaming
- The Eternals Film Completo
- Con tutto il cuore Film Italia in streaming
- The Last Duel Film in sottotitoli Italian
- Il bambino nascosto streaming ITA Gratis

People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

Which Social Media Platforms Have Live Streaming?
One of the good things for businesses that aren’t already utilizing live streaming is that it doesn’t take a lot to get set up. For the most part, you can live stream from platforms you’re most likely already using, such as Facebook, Instagram, YouTube, Twitter, LinkedIn, and many others.

Each platform offers slightly different features and the opportunity to reach a different audience.

If you’ve already got a big presence on these platforms, then you can immediately reach a large audience through live streaming. If you don’t have a huge audience, live streaming can help build your presence.

Facebook Live Streaming
99Firms states that 52% of live streams happen on social media, and with 2.7 billion monthly active users, Facebook is the most popular. Facebook Live has been around since 2016, and in those years, has made a big impact on the platform.

Live videos get 10x more comments than regular videos and 3x longer watch time. This shows the power of live streaming on Facebook and is why 42.7% of businesses use live streaming on this platform.

Instagram Live Streaming
Instagram (1.15 billion active users) might not be as big as Facebook in terms of monthly users, but it does allow your business to reach a different demographic. Popular with people aged 18-34, Instagram Live allows you to make use of one of Instagram’s biggest benefits – being a very visual platform.

Although you’re limited to live streaming from a mobile device, this allows you to offer a very personal glimpse into your brand and tailor your content to your audience.

YouTube Live Streaming
In many ways, YouTube was the original video-based platform, and today it plays a big role in live streaming for marketers. With an active audience of 2 billion monthly users, it’s second only to Facebook as a social media platform and is widely considered to be the second biggest search engine in the world behind Google.