Week 8: Moral Taste Buds (Thinking like a Marketer)

Class Held In Person

What are the moral taste buds? What are their implications for KT, approaches to advocating for population health policies, and public health communication?

Videos

Readings

Haidt, Jonathan. 2012. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Pantheon Books, “Part 2: There’s More to Morality than Harm and Fairness,” pp. 93-186 (chapters 5-8).

Robert Wood Johnson Foundation. 2010. “A New Way to Talk about the Social Determinants of Health. Princeton, NJ: Robert Wood Johnson Foundation.” Available at: http://www.rwjf.org/content/dam/farm/reports/reports/2010/rwjf63023 Links to an external site. Accessed August 22, 2018

Class Slides

In class activity:

What are the 6 moral taste buds?

Which taste buds will you "sensitize" in your K2A strategies? Why?

Which of the moral taste buds might might cause some to "lean away" from your K2A small group project? What implications does that have for the design of your kick off activity?

Which key insights from the Robert Wood Johnson Foundation publication are most relevant for your K2A small group project? Why?

Feedback from Assignment 1