Week 9: Thinking like a Movement and Marketers -- Stories

Class Held In Person

Movements don't just think about power. They also think about stories, as do Marketers.

Key questions:

What is the role of narrative in disseminating evidence as part of public health communication, and advocacy or social marketing for population health policies?

What is the role of evidence in selecting narratives?

 

Readings

Greenhalgh, Trisha, and Jill Russell. 2006. "Reframing Evidence Synthesis As Rhetorical Action in the Policy Making Drama." Healthcare Policy 1 (2):34-42.

Ganz, Marshall. 2011. "Public Narrative, Collective Action and Power." In Accountability through Public Opinion:  From Inertia to Public Action, edited by Sina Odugbemi and Takeu Lee, Washington, D.C.: The World Bank, pp. 273-290.  Available at:  https://openknowledge.worldbank.org/bitstream/handle/10986/2296/616390PUB0Acco1351B0Extop0ID0185050.pdf?sequence=1      Links to an external site. Acessed August 22, 2018.

Ganz, Marshall, et al. "Organizing: People, Power & Change. Participant Guide." Dogwood Initiative, Stonehouse Institute, Desmog Canada, Leading Change Network.  Pages 60-92.

Kershaw, Paul. 2017.  “Courageous Decisions Require Critical Mass.”  REDTalk.  Available at:  https://vimeo.com/229000600 Links to an external site.       Accessed August 13, 2020.  (Provided as an example of using 'public narrative' in public speaking).

 

Class Slides

 

In class activity: 

Short student summaries of Greenhalgh and Russel 2006 and Ganz 2011.

As groups, begin working on your Story of Us & Story of Now.  Apply this training to your case study.  This class activity will feed into Assignment 2.