SPPH 548 001 2023W1
Assignment 4: Practice applying a communication tool
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Assignment 4: Practice applying a communication tool

  • Due Nov 29, 2023 by 9a.m.
  • Points 20

Practice applying communication tools in K2A (using the readings and discussion from the previous three weeks). Pick a K2A change initiative and apply one of the communication tools to it. You can work individually, or with a group. You can work on the same K2A change initiatives as the earlier assignments or choose a new change initiative.

  • Moral Taste Buds: Analyze the current messaging of the K2A initiative from the perspective of Haidt’s moral taste buds. What taste buds is it sensitizing? What revisions would you suggest, and why? Or if your case study involves developing entirely new messaging, how would you use the moral taste buds to guide your communications work?  Specifically, which taste buds would you sensitize, and why?  What language would you use to sensitize them?  Provide some message examples that deploy this language for each moral taste bud you intend to sensitize.  Why would you not sensitize the others?  
  • Public Narrative: Write a story of us/now/self for your K2A change initiative.
  • Empowerment Marketing: Write a dialogue inviting a stakeholder to engage in your K2A initiative. Clearly articulate who the hero is and who the mentor is at the beginning of the dialogue. Then pen a dialogue that engages with what the stakeholder thinks is broken about her world, and invite her to become the “hero” by joining in your K2A quest, rather than remaining on the sidelines (which can be viewed as villainous). What K2A boon will attract her participation?  How does your theory of change achieve that boon?  What obstacles must the Mentor anticipate for the Hero, and what solutions will you provide.  What moral of the story will be key to attracting her to join?

Submit by email to paul.kershaw@ubc.ca using the subject line "SPPH 548 2023 Assignment 4."

 

Rubric:  A level assignments accurately use the selected communication tool, apply it comprehensively, bring nuance and refinement to its deployment.

B level assignments accurately use the selected communication tool; but do so in a simplistic or incomplete way that requires more nuance/refinement before it would be effective in a real-world setting

C/F level assignments do not accurately use the selected marketing tool

1701277200 11/29/2023 09:00am
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