Week 7: Tactics to Implement Your Theory of Change: Think like a Movement or Lobbyist
Class Held In Person
Learning Objective
Objective 7: Identify strategies to plan a kickoff activity to launch your theory of change.
Field Guide Tool on which we focus: Ganz et al.'s Tool to Plan a Kickoff Activity.
Readings:
Brown, T. M. and E. Fee (2014). "Social Movements in Health." Annual Review of Public Health 35: 385–398.
Contandriopoulos, D., et al. (2010). "Knowledge Exchange Processes in Organizations and Policy Arenas: A Narrative Systematic Review of the Literature." The Milbank Quarterly 88(4): 444-483. Note: Search for all of the references to lobbying in this article!
Still building on Ganz, Marshall, et al. "Organizing: People, Power & Change. Participant Guide." Dogwood Initiative, Stonehouse Institute, Desmog Canada, Leading Change Network. Pages 36-59, with a particular focus on 51-59.
Lesson Plan
- Students come ready to discuss readings
- Key questions:
- Why do Brown and Fee encourage Population/Public Health professionals to "Think Like a Movement"?
- Why do Contandriopoulos et al. feature the theme of lobbying so much in their systematic review of the KT literature?
- What are Ganz et al.'s criteria for an "effective tactic"? Why do they describe a campaign as a way to structure time? (Reflect on the Timeline Graphic on p. 54).
- Key questions:
- I do: PK features K2A to improve Statistics Canada's measurement of housing inflation:
- Too wonky for public engagement, so built a small coalition with leaders at the Conference Board of Canada and the Business Council of BC. Kick-off: invite those leaders to a meeting. Milestones: plan a briefing note together to send to Stats Can, which includes a specific ask for change; request meeting; amplify pressure to engage via public media pressure (op ed and report to attract media); meetings with political masters; returning to meetings with Stats Can…
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- Kershaw G&M op ed: Statscan failed young Canadians by underestimating the effect of housing inflation Links to an external site.
- Reference material: Memo from Gen Squeeze, Business Council of BC and Conference Board of Canada to Deputy Prime Minister Freeland Background documents for PK "I do" example this week:
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- We do: Consider the SPPH student strategy to translate evidence about decolonization into the SPPH by creating a report with recommendations to decolonize the School. Let's reverse engineer this. What was the kick off activity, and what was involved to implement it? What milestones to institutionalize progress does this case imply?
- You do: In your groups of three from Assignment 2, brainstorm about 2-3 available kickoff activities. Then...
- Submit an Online Discussion Post: Tell us about the Kickoff activity you selected for your case. Why did you select this over other options? What progress toward implementing the Theory of Change will this kickoff activity achieve, and why? How could you institutionalize any momentum generated by this kickoff activity? (Pass/fail: 1/5 of 15% Online Discussion Grade). Marked by TA.