Ever since Samuel L. Jackson emerged at the end of the “Iron Man” credits in 2008 speaking ominously of “the Avenger initiative,” audiences are now conditioned to sit through the end credits of all kinds of movies on the expectation that at least one bonus scene awaits them. (Just in 2021, films as disparate as “Cruella,” “In the Heights,” “The Green Knight” and “Tom and Jerry” have featured scenes that run after the credits.)

To be sure, Marvel Studios did not invent this technique, but the company certainly has perfected it, using post-credits scenes to reinforce the central conceit that the Marvel Cinematic Universe is an ever-expanding storytelling web that will never truly conclude or resolve. From “Iron Man” through 2021 releases like the feature “Shang-Chi and the Legend of the Ten Rings” and the Disney Plus series “WandaVision,” the MCU has indulged in no less than 48 post-credits scenes to date.

Some of these scenes serve as a teaser for possible sequels or future MCU installments; some resolve a dangling plot strand from the preceding movie; some are just a funny gag. The best, as this ranking will hopefully illuminate, are a mix of all three.

A quick word on criteria: This ranking includes any scene that plays after the end of an MCU title, usually mid-credits scenes (which play after the main title cards but before the final credits scroll) and end-credits scenes (which play after all the credits have rolled). Occasionally, this also includes scenes that play after the movie is over but before the credits have started. For Marvel’s Disney Plus series, the list only includes post-credits scenes that play after season or series finales. All the scenes have been ranked by how well they tease an upcoming title in the MCU, how surprising or revelatory they are, and by how fun they are

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‘Eternals’ Struggles to Marvel Audiences

The tentpole has received the lowest audience grade of any title in the Marvel Cinematic Universe.

Chloé Zhao’s Eternals may have trouble reaching $70 million in its domestic box office debut after earning a mediocre B CinemaScore from moviegoers.

That’s the lowest audience grade of any of the 26 titles in the Marvel Cinematic Universe;  the previous lowest was the first Thor (B+). The rest have earned a variation of an A CinemaScore.

Plenty of fanboys turned out on opening day to see Eternals thanks to Marvel’s loyal following but the film is looking front-loaded. Eternals grossed an estimated $30.7 million on Friday, including $9.5 million in Thursday previews.

Box office analysts are projecting a weekend debut in the $67 million to $69 million range as a result of tepid exit scores.

Eternals is faring better overseas, where it has grossed $38.4 million in its first three days for a global total of $69.1 million.

Heading into the weekend, Disney and Marvel Studios were hopeful that Eternals could hit $75 million in its North American opening and essentially match the three-day debut of Shang-Chi and the Legend of the Ten Rings despite tepid reviews.

At the end of this summer, Shang-Chi opened to a dazzling $94.7 million domestically over the four-day Labor Day weekend, including $75.4 million for the three days. The other 2021 MCU title — Black Widow — posted a three-day debut of $80.4 million even though it was also available in the home via Disney+ Premier Access.

Similar to the CinemaScore grade, Eternals presently has the lowest Rotten Tomatoes score — 49 percent — of any MCU offering.

Eternals is the third entry in Marvel’s Phase Four. The film stars a diverse ensemble cast, including Gemma Chan, Richard Madden, Kumail Nanjiani, Lia McHugh, Brian Tyree Henry, Lauren Ridloff, Barry Keoghan, Don Lee, Harish Patel, Kit Harington, Salma Hayek and Angelina Jolie.

Elsewhere at the box office, Pablo Larrain’s specialty pic Spencer — starring Kristen Stewart as Princess Diana — is opening in 996 theaters. The movie is on course to earn just under $2 million in its debut, underscoring the challenges facing adult-skewing fare in the COVID-19 era.

Neon is hopeful that Spencer will have long legs throughout awards season; Stewart is expected to have a shot at a best actress Oscar nomination.

The weekend’s other new offering in theaters is Red Notice, the big-budget Netflix action-comedy starring Dwayne Johnson, Ryan Reynolds and Gal Gadot.